Ladine was founded in 1987 by Maria Laughland. It all began with her vision to create hair care equality between races by promoting the creation and subsequent growth of the professional Black hairdressing industry in South Africa. From the beginning the objective of the company was to offer a truly professional Afro hairdressing product range. With over 25 years of extensive understanding, research, and development, Ladine offers salons an exclusive, affordable, innovative, and reliable expert range that easily and optimally cares for each variety of hair type & hairstyle.