Dikson Color Extra 120ml 12C:12.1 Platinum Ash Blonde

Dikson Color Extra - Platinum Ash Blonde 120ml

CONTINUITY AND RENEWAL are the principles behind the new generation of DIKSON COLOR.

The basic formula remains unchanged, for extraordinary coverage of grey and long-lasting colour, guaranteed. But it has been enriched with beneficial ACTIVE INGREDIENTS for enhanced HAIR WELLBEING, fulfilling the need for a technical treatment that doesn’t compromise on cosmetic aspects.

• PLANT STEM CELLS - they are the “beating heart” of the plant and a precious source of natural active ingredients, able to ensure effective regeneration and bringing efficient stimulating action to the cells. This makes them a true elixir of youth for the hair.

• HYALURONIC ACID - brings targeted hydrating power, being capable of binding a high number of water molecules and restoring the correct hydric balance of natural hair.

• HEMP OIL - revitalises the hair, bringing elasticity, volume, smoothness and shine thanks to its high essential fatty acid content, Omega 3 and Omega 6, as well as Vitamin E. The high vitamin B1 and B2 content actively smoothes the hair, with an extraordinary emollient and softening effect.

0% SLES (SODIUM LAURETH SULPHATE)
0% PARABENS

MOLECULAR PIGMENT describes the size of the unoxidized dye molecule before the oxidation process. This is the number one difference between DIKSON and other colour lines. Using the smallest of molecules ensures penetration deep into the cortex, resulting in a longer-lasting, more consistent colour.

DIKSON COLOR contains twice, and sometimes three times, the amount of pigment of other colour lines in the marketplace. Added pigment increases longevity as well as consistency. Because of additional pigment, DIKSON is considered an opaque colour line, which offers truer to swatch end results.

WITH EVERY SERIES:
With DIKSON a colourist can choose any colour from any series in the swatch book and when mixed with 20 volume developers, achieve FULL GRAY COVERAGE. It is their unique molecular technology, and their dye load, that makes this possible.
This enables more versatility and more consistency when working with grey hair.

2% OR LESS AMMONIA:
A low ammonia content creates less swelling of the cuticle and therefore keeps the hair in better condition.

2 TYPES OF DEVELOPERS:
Offering a choice of developers enables the colourist to create less structural damage to the cortex by selecting the least aggressive developer needed.

COLOUR THAT LIFTS COLOUR:
12 No Shade is a unique product available only through Dikson, which enables us to lift both natural melanin and artificial pigment at a slower rate, and therefore with more consistency and less damage.

COLOUR AND FILL IN ONE STEP:
With Dikson, re-pigmenting lightened hair is a one-step process. Simply add the missing underlying pigment to your colour formulation and apply. This feature enables the colourist to deposit colour more consistently and in less time.